Analysis on Luxury Car Market in India

I also would like to thank her for letting me start my internship late so that I could get into an internship that I would like. . I want to thank Audi for taking me in as an intern, training me, and giving me a chance to hone my skills in marketing. My experience in this company taught me valuable lessons which will be with me even when I start my career and step into the corporate world. I also want to thank Ms. Ayesha Khan , the Assistant Marketing Manager(Direct Marketing) of the company for not only being my external guide but also a mentor. She was there to support me in all the work I took up in his company and encouraged me to implement my ideas. Table of Contents Executive summary Company profile History 1 Organizational structure 21 Audi in India 24 Reviews of Audi’s car lineup 35 Comparing Audi, BMW and Mercedes 69 Industry analysis Automobile industry in India 77 Luxury Car Market in India 80 Recent trends and developments in luxury car segment 86 Analysis and interpretation Questionnaire And Data Collection 88 Which is preferred more Audi, Mercedes or BMW 93 Why an Indian customer would like to spend on a luxury car? 4 Findings and discussions Bottlenecks in the industry 103 Suggestions and Recommendations The 8 speed Tiptronic transmission is very good, and is much smoother in casual driving than the S-tronic, and it shifts just as fast (we’ve driven both). Audi tells us that the TDI will be following in year 2 for the A7, though we’ve driven it in Europe with the 3. 0TDI, and it’s quite simply amazing. Torque junkies, you want the 3. 0TDI. Connecting the front and rear axles is an all new Crown Gear center differential. This unit is more compact (lighter) and more efficient than the previous Torsen center differentials, and allows for more rearward bias than before. Its still 100% mechanical, but uses a different arrangement of crown and pinion gears, with the addition of mechanically activated clutchpacks to do its thing. Weve driven the A7 on ice and snow, and can verify that the crown gear center diff works exceedingly well. Off the line, the A7 launches firmly, certainly fast enough to excite your passengers and others around you. In Tiptronic mode, drivers will want to make quick work with the shifter lever to keep up with the relatively short ratios and quick revving engine. Audi says the A7 3. TFSI will run to 60 in 5. 4 seconds. We didn’t put a watch to it, but that seems about right, if maybe a little pessimistic. This car is really quick off the line, and the throttle to smile relationship is very close. Merging onto the highway, passing on 2 lane roads, and just general hooning are easy, and hugely fun. On the highway, the A7 has more than ample power for cruising at legal and beyond speeds. Because of the smooth and quiet natu re of the car, it’s all too easy to find yourself clicking along at speeds that the nice man in the

Maritime Commerce Essay Example | Topics and Well Written Essays - 2750 words

Maritime Commerce - Essay Example The late 17th century saw the entrenchment of the United Kingdom as the supreme master of the world seas. Specifically by 1880, UK had proudly showcased the world's largest naval and mercantile fleets as well as the biggest overseas empire the world has ever seen since Alexander the Great (Killingray 2004, p. 1). The Industrial Revolution and the expanding slave trade necessitated an increased exportation of manufactured goods. Outside UK, the rest of the world was flung in a global system of expanding commerce. All of these necessitated navigation laws, maritime trade laws and international conflict of laws to settle the increasing strife and contentions between the parties to maritime trade i.e. the common carriers , the shippers and the consignees who most of the time represented buyers or importers of products. Today, maritime trade has been complicated with the maritime transportation of hazardous cargoes that brings about degradation in the world ecological and environmental system not to mention wanton destruction, ruin and loss of lives. With the onset of g

Midterm paper 2 Essay Example | Topics and Well Written Essays - 1000 words

Midterm paper 2 - Essay Example Unique religious, universal views are accepted as certain customs not necessarily by different views of the facts and genuineness, but by their external characters and elements, such as ritual undertakings and modes of dissertation. Under these separate views and rites, there lie the same truth and the common quest of truth. Brook (14), ecumenical view is not obviously syncretism, in as much as it can be practiced without merging individual customs. This can result to logical attempts to synthesize teachings and bring the differences together; however, the obvious conviction of the common element of truth will be an adequate skeleton for ecumenicists to reason out those differences without having to advance to syncretism. In a general understanding, of this issue; therefore, each and every custom and religion being merged should be given the rights to do what they believe is their own truth without any feel of the other religion that they are being suppressed or intimidated. Second, according to Brook (14), it should be noted that syncretism is not inclusivism meaning that ideas and forms of one religion’s traditions are best put forward if they are explained in terms of another one. By so doing, the contents and rules of one religion are reduced into the content of another one. Bringing one religion within the ideational system being practiced by another religion will see the previous religion being regarded accordingly as a low-grade, imperfect, or "failed" representation of truth and custom. Viewing this idea from the side of the dominant religion, this will probably seem like a syncretism combination, yet in particular, nothing has been added or incorporated that might significantly disorient the religion and customs into which the new elements and ideas have been included or excluded. This can; therefore, be an appropriate method of merging two distinct religions without necessarily interfering with the belief of any religion. It is a